Whilst having a great website is an absolute must, the rise in mobile usage is the reason businesses need a mobile app. They are too important a marketing tool to ignore.
Studies are showing huge rises in mobile usage, as people are now checking their phones throughout the day, hourly in some cases. The Deloitte Mobile Consumer Survey 2016 found that 81% of people have their phones available to them and the section on ‘A day in the life of a smartphone’ contains some staggering figures!
Mobile apps will allow you to increase your engagement with your customers and potential customers you do not have yet. You can use your apps for marketing and information purposes, and to pass on discounts and offers, online transactions, new products, sales announcements and much more.
In our digital era if you don’t have a mobile app for your business, you are behind and could well be missing a huge opportunity to attract potential customers. You have got to make sure you’ve got all the right marketing tools in place and that they are working for you.
With your mobile app you will be visible to your customers at all times; every time they scroll through the apps on their devices they unconsciously see your app and the brain registers every image it sees. You will subconsciously be on their minds.
Your mobile app will greatly add to your brand awareness: the more people are involved with your app the more likely they are to buy your products. Using ‘Effective Frequency’ you can help to get your company and products noticed; as far back as 1885, Thomas Smith wrote a guide to Successful Advertising which states it takes approximately 20 incidences of exposure to get you noticed. With you at your customers fingertips, you can help to increase this exposure.
In business, customer loyalty plays a massive part. If you can keep them coming back and keep them engaged and supported, they will keep coming back to you... and don’t forget about the discounts and offers mentioned above.
So if you agree with what we’ve said and you don’t have an app yet, please give us a call on 0116 265 1537 to discuss what we could do for you.
With your business employing mobile applications, you become visible to your customers at all times. This will allow you to show them far more content than before.
Mobile applications allow you to market new products and special offers, and are responsive to your clients’ needs.
Mobile applications now make it easier for businesses to communicate and must be:
- User friendly